new venture is a piece of cake for talented baker Faye
7 October 2024
Home baker
Faye Merrix-Jones has launched her brand-new business the Kitchen Witch Cakery
at Stroud’s Five Valleys shopping centre at the weekend.
Faye was
joined by her family for a special opening event on Saturday October 5th
in the new premises at Five Valleys Market which have been transformed into a
stunning new kitchen and café, with a seating area for customers.
It’s
been a long-held ambition for former TV researcher Faye to have her own
business selling her delicious home baked “cakes with attitude.”
The newly
launched cakery sells a delicious range of home baked cake slices and cupcakes
as well as speciality teas from Nuditea – served of course in traditional
vintage china cups. Customers can also order special occasion cakes and bespoke
cupcakes.
Faye
said: “My children are at an age now that it feels like the right time to
launch my business. We spend a lot of time as a family at Five Valleys and I
love the fact that it supports independent businesses – so it really does feel
like the right place for me to launch the Kitchen Witch Cakery.
“My
family has really supported me in making this come to fruition and I couldn’t
have done it without them. I wanted the
unit to look really colourful and a little bit edgy and I think we have
achieved that.”
The
Kitchen Witch Cakery has a stunning and contemporary hot pink and black design
and can be found next door to Alfonso’s Gelateria and close to Bon Macaron at the
busy market area. The new Ducklings Toy shop is also due to open later this
month in this part of the centre.
Faye’s ambition is to find the best local ingredients for her bakes, sourcing sustainable and regenerative ingredients from Gloucestershire and the Cotswolds wherever possible.
Faye
started baking cakes for family and friends before taking the step to turning
her hobby into a new business venture and is now looking forward to sharing her
bakes with a wider audience. She has
also launched a new website alongside her new Five Valleys cakery and café which
can be found at: www.kitchenwitchcakery.co.uk.
Centre
Manager at Five Valleys Erica Malpass, said: “It has been fantastic to see the transformation
of Faye’s unit taking place over the last few weeks and it looks amazing. We
are really pleased that Faye has chosen Five Valleys to launch the Kitchen
Witch Cakery – another great addition to our market line up here in Stroud.”
The
Kitchen Witch Cakery joins a great line up of traders at the Five Valleys
Market including Armadeli, The Artisan Baker, Knights Artisan Butchers and
Seafood as well as a great range of food to go street food including Los
Cubanos which has also launched this weekend.
The
market is part of a major transformation and investment at Five Valleys which
was started in 2020 by the town centre regeneration company Dransfield
Properties.
Retailers
at the centre include Sandersons Boutique Department Store, JoJo Maman Bebe,
Starbucks, Sports Direct and Peacocks. Five
Valleys is also home to a modern new medical centre and Stroud Library.
For more information about news, events and special
offers at Five Valleys visit www.fivevalleysstroud.co.uk
For further information, contact:
Public Relations Department, Dransfield Properties Ltd
Tel: 01226 360644
Email: admin@dransfield.co.uk